Mediasmart Connected TV viewership data Europe

Combine the inventory quality of Linear TV with the ad spend efficiency of programmatic advertising. - Audience Targeting Reach users by targeting first-party & third-party data. Target viewers based on their interests, demographics, digital behaviors, and precise location-based data - New Audience Reach Use Innovative way to reach a new, unique and incremental audience: Reach out to TV viewers that advertisers can’t reach without traditional TV commercials. - Premium Viewability Drive positive interactions(such as 100% ad viewability rate) by targeting better audience segments. Ads run in full screen & 98% average video completion - Content Variety High quality & brand-safe content; streaming apps, OTT channels, and gaming. - Impact Measurability Drive better measurability across both online metrics and footfall to stores

搜集汇总

背景与挑战

背景概述

该数据集提供欧洲联网电视收视数据，结合线性电视的库存质量与程序化广告的投放效率，支持基于兴趣、人口统计和位置数据的精准受众定向。它通过高质量、品牌安全的内容（如流媒体应用和游戏）实现高可见度和视频完成率，并提升在线指标与到店客流的可测量性。