DESIGNING METHODOLOGICAL FRAMEWORKS FOR EVALUATING THE COMPETITIVENESS OF PHARMACY ORGANIZATIONS

In the current conditions of rapid development of the pharmaceutical market and growing competition, effective assessment of the competitiveness of pharmacy organizations is becoming a key factor in their successful functioning. This article is devoted to the development of methodological approaches to assessing the competitiveness of pharmacies based on a comprehensive analysis of the factors influencing their activities. The main attention is paid to the systematization of existing assessment methods, as well as the proposal of new approaches that take into account modern trends and changing market conditions.