GenAI in [Industry] Study 2026-LNU - Group 02

This study examines how generative AI influences travelers’ planning experiences and their trust in recommendations. To address the research question, “How does the use of generative AI tools influence travelers’ planning experience and perceived trust in recommendations?”, a qualitative approach was adopted. The study is based on 12 semi-structured interviews, analyzed using thematic analysis. The findings indicate that generative AI enhances the planning process through increased efficiency, time savings, and access to structured information, thereby facilitating travelers’ decision-making. However, information overload may create uncertainty and complicate choices. Furthermore, the results show that most users frequently verify information through other sources, which limits their trust in AI-generated recommendations. In conclusion, the respondents’ results indicate that generative AI functions as an effective complementary tool, but does not replace human sources of trust.