eCommerce Benchmark KPIs: Hobby & Leisure in the U.S.

In 2023, next to an add-to-cart rate of 14%, a cart abandonment rate of 71.2%, and a conversion rate of 4%, the eCommerce Benchmark KPIs for Hobby & Leisure in the U.S. also consist of an AOV of US$115.8, a discount rate of 10.1%, and a return rate of 5.3%.

于2023年，美国休闲爱好类电子商务基准关键绩效指标（KPIs）包括14%的加入购物车率、71.2%的购物车放弃率、4%的转化率，此外，平均订单价值（AOV）为115.8美元，折扣率为10.1%，退货率为5.3%。