Leading KPIs in content-led ad campaigns worldwide 2022

During a 2022 survey carried out among marketing decision-makers worldwide, 23 percent of responding advertisers said that time spent with content was the main key performance indicator (KPI) for the most recent content-led ad campaign they worked on; a shift in brand perceptions was named by an equal percentage of responding advertisers.

在全球范围内的2022年市场决策者调查中，有23%的受访广告商表示，他们参与的最近一次以内容为导向的广告活动中，与内容互动的时间是其主要的关键绩效指标（KPI）；同样比例的受访广告商指出，品牌认知度的转变也被视为这一广告活动的重要成果。