Gen Z Influencer Authenticity & Social Commerce Dataset

This dataset combines a cross-sectional online survey with three-month behavioral tracking for 500 Indonesian Gen Z consumers (ages 18–26) sampled across major cities (e.g., Jakarta, Surabaya, Medan, Makassar, Bandung). It includes demographics (age, gender, education, income), social media intensity, platform used (Instagram/TikTok), influencer tier (micro/macro), and validated multi-item constructs: Perceived Authenticity (12 items), Trust in Influencer (8), Parasocial Relationships (10), Purchase Intention (4), plus antecedents such as Influencer-Product Fit and Content Quality. Behavioral fields capture exposures, purchase count, and purchase value (IDR), alongside a purchase behavior index linking post-exposure transactions to influencer content. These data support the study’s SEM analyses showing authenticity’s direct and mediated effects on intention and actual purchasing among Indonesian Gen Z in social commerce contexts.