SOFT POWER AND ITS INFLUENCE ON INTERNATIONAL RELATIONS

In modern international relations, states increasingly rely not only on military or economic strength but also on the ability to influence others through attraction and persuasion. This concept is widely known as soft power. Soft power includes cultural influence, diplomacy, values, education, and international cooperation. The article explores the role of soft power in shaping global relationships and examines how countries use cultural and diplomatic tools to strengthen their international position. The study highlights that soft power helps states build long-term partnerships, improve their international image, and promote peaceful cooperation.