Pet - SAMPLE

SAMPLE - Alliant Pets audiences are built using brand and product-specific e-commerce data as a study group, that is then joined to an offline cooperative database of direct-to-consumer purchase transactions, demographics, and lifestyle information. The analysis of the combined data is used for predictive modeling to identify other households in the cooperative that have shared characteristics to predict purchase of Pet related products.

Samples/Tables Included:
-Pet Foods
-Pet Toys
-Pet Products
-Pet Brands

Sample Fields Included:
- 1-800-PetMeds Buyer Propensity
- Petco Buyer Propensity
- Dog Product Buyer - Propensity
- Bird Food
- Cat Litter
- Dog Toy
- Dog Treat
- Dry Cat Food
- Purina Buyer Propensity

搜集汇总

背景与挑战

背景概述

该数据集整合了美国宠物用品消费者的电商及线下交易数据，通过预测建模分析购买倾向，覆盖宠物食品、玩具等品类，每月更新且涵盖全美范围。