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A Model of Add-on Pricing

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NBER2003-05-01 更新2025-01-04 收录
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This paper examines a competitive model of add-on pricing, the practice of advertising low prices for one good in hopes of selling additional products (or a higher quality product) to consumers at a high price at the point of sale. The main conclusion is that add-on pricing softens price competition

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2003-05-01
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