Research data: Playfulness as a key driver of behavioral intention in fashion mobile commerce

Figshare2024-09-12 更新2026-04-28 收录

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资源简介：

Borba, E. H. de, & Tezza, R. (2026). Playfulness as a key driver of behavioral intention in fashion mobile commerce. Journal of Global Fashion Marketing, 17(2), 133–149. https://doi.org/10.1080/20932685.2026.2629975PDF here: https://www.tandfonline.com/eprint/A9JQPTT8AKXTVPIZZXDR/full?target=10.1080/20932685.2026.2629975

创建时间：

2024-09-12