Talent scarcity in the ad media industry worldwide 2022, by stakeholder type

During a global 2022 survey, around three-quarters of responding advertisers, publishers and advertising technology companies stated that there was at least some talent scarcity in their field. Among ad agencies, that share stood at 85 percent.

在全球范围内的2022年调查中，大约四分之三的受访者——包括广告商、出版商及广告技术公司——指出，他们所在领域至少存在一定程度的人才短缺。在广告代理机构中，这一比例高达85%。