Media Analysis (MA 81)

Media usage of the West German population in 1980.

Topics: detailed determination of degree of familiarity and frequency
of use of newspapers, magazines, subscription magazines and magazine
subscription clubs; manner of receipt; detailed determination of
television habits and paying attention to television commercials as
well as radio commercials, differentiated according to time of day,
working days, weekends and broadcasters; going to the movies; frequency
of travel and destinations; month of travel; place of reading with
magazine subscription clubs and magazines; reading level; possession of
television set; possession of radio equipment and car radio; having a
yard and type of yard; pet possession; type of public transportation
reachable from the residence; description of housing situation in the
form of number of floors and age of building; residential status;
length of residence in building; do-it-yourself activities and repairs
in the building; personal athletic activities and trips to sporting
events; shopping habits for food and beverages and preferred type of
store.

Demography: age; sex; marital status; year of marriage; number of
years of marriage; number of children; religious denomination; school
education; occupational training; occupation; employment; income;
household income; number of persons with their own income; possession
of durable economic goods; household size; household composition;
respondent is head of household; characteristics of head of household
and person managing household; year of marriage; possession of drivers
license; party preference.

Interviewer rating: willingness to cooperate; interest of respondent
in survey topic; length of interview; weekday of interview; number of
contact attempts.

Also encoded was: administrative district; ZIP (postal) code; state;
size of municipality class after Boustedt.