The result of Analysis of Factors Influencing the Sustainability of Generative AI Use in the Learning Process Among Jabodetabek University Students.xlsx

This research analyzes the factors that affect university students in the Jabodetabek area to continue using ChatGPT in their learning process. With the fast adoption of generative AI tools in education, ChatGPT is one of several platforms that has become widely used in the world for academic assistance. For the sustainability of ChatGPT usage not only gets affected by technical capabilities but also by psychological and social factors. This research used extended Technology Acceptance Model (TAM) by combining mediating variables like Perceived Trust and Satisfaction, and external variables like Competence and Social Influence. 415 valid respondents who are active university students and ChatGPT users collected with quantitative methods. SMART Partial Least Squares Structural Equation Modeling (PLS-SEM), SmartPLS 4 were used to analyze the data. All hypotheses proposed are significant statistically, with the most influential factors are Perceived Usefulness and Competence. Satisfaction and Trust serve as critical mediators, and Continuous Usage Behavior is also affected by Social Influence. The results found that the importance of improving digital competence of the students, trust, and fostering ethical AI usage in academic policies and support systems, provides valuable implications for future studies and academic exploration.