Development and Validation of the Creative Industry Technology Acceptance Model (CITAM)

This dataset includes the full questionnaire used for the development and validation of the Creative Industry Technology Acceptance Model (CITAM). It features variables such as Innovation Compatibility (IC), Creative Autonomy Retention (CAR), Adoption Intention (AI), and Actual Usage Behavior (AUB), along with demographic information. The data was collected from 607 micro-short drama creators, aiming to explore their perceptions of artificial intelligence in creative workflows. This resource is valuable for researchers studying technology adoption in the creative industries. The dataset also includes psychometric evaluations, scale information, and transformation details for analysis.