Social media post engagement 2021-2023

According to a global report conducted between January 2021 and December 2023, TikTok had the highest engagement rate per post when compared to Instagram, Facebook, and X (formerly Twitter). Overall, TikTok's average engagement rate per post was 2.65 percent in 2023. Instagram's engagement rate stood at 0.7 percent in 2023, and Facebook's stood at 0.15 percent.

根据2021年1月至2023年12月间进行的全球报告，相较于Instagram、Facebook及X（前身为Twitter），TikTok在每条帖子的互动率方面均位居首位。总体而言，TikTok在2023年的平均每条帖子互动率为2.65%，而Instagram的互动率为0.7%，Facebook的互动率则仅为0.15%。