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Leading objectives of AI deployment according to marketers in the U.S. 2023

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www.statista.com2023-12-05 更新2025-03-25 收录
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https://www.statista.com/statistics/1425364/leading-objectives-ai-deployment-marketing-us/
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During a March 2023 survey among brand marketers who have used artificial intelligence (AI) in the United States, 20 percent of respondents said the main objective of their most recent AI deployment was to improve creative content development. This was followed by 19 percent of respondents saying they aimed to serve customers better and improve loyalty.

在2023年3月对曾在美国使用人工智能(AI)的品牌营销人员进行的一项调查中,20%的受访者表示,他们最近一次AI部署的主要目标是提升创意内容开发。紧随其后的是19%的受访者,他们旨在提供更优质的服务并增强客户忠诚度。
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