CPG Insights Stream

The CPG Insights Stream is a unique turnkey solution for marketers to fuel their analysis and accelerate their data clean room return on investment. It provides complete modeled transaction data for every household in the entire US. Purchase Insights include purchase data (dollars and units) at a weekly aggregated level on a weekly basis at the household level for specified product groups.

ABOUT THE DATA

Transaction data is acquired from a diverse and balanced set of sources, including grocery, drug, mass, club, e-commerce, receipt capture, point of sale, and consumer panel. Using advanced machine learning technology, raw data is modeled into actionable insights that are comprehensive of all US households and retail outlets. For all 129MM US households, CPG Insights Stream reports row-level weekly purchasing of 4500 product groups covering 3 million unique UPCs.

The data contains the following fields:

PRODUCT GROUP ID
PANEL ID
WEEK ENDING
DOLLARS
PURCHASE QUANTITY

This feed is recommended for:

Profiling & Analytics
Targeting
Look-alike modeling for NCS Informed Activation
Boolean combinations for NCS Informed Activation
CRM & 1st party data enhancement
Total sales measurement
And more!

搜集汇总

背景与挑战

背景概述

CPG Insights Stream是一个为营销人员设计的解决方案，提供全美所有家庭每周的建模交易数据，涵盖4500个产品组。该数据源自多样化的零售渠道，通过机器学习技术整合，包含产品组ID、购买金额等字段，适用于分析、目标定位和销售测量等多种应用场景。