La business fable come strumento formativo aziendale: Who moved my cheese? di Spencer Johnson e il tema del cambiamento

This paper is about a business fable that was issued in 1998 by Spencer Johnson and has never stopped being a publishing success: Who Moved My Cheese: An Amazing Way to Deal With Change in Your Work and in your Life is a simple story, a fable, or as the genre is now called a business fable. In particular we would like to see what the book shares with fables and how it conveys to the reader the core theme, that is change. The analysis focuses on the (business) fable as a type of simple literature which is able to persuade the reader to change a “wrong” attitude and to adopt new points of view regarding change. My interest was mainly based on the language style and the type of words used by the author in order to reach his target as well as on the readability assessment of the text. This was possible thanks to the use of Textalyser, a simple tool of automated text analysis available on the Internet, very effective and useful to trace some linguistic and extra-linguistic observations of the content.