Likelihood of subscribing to HBO Max in the U.S. 2020, by generation

The graph shows the likelihood of subscribing to WarnerMedia’s upcoming streaming service, HBO Max, among adults in the United States as of March 2020, according to generation. The online survey concluded the generation least likely to purchase a subscription to the service were Boomers, with 55 percent of those surveyed answering that they were not likely at all to sign up to HBO Max upon its launch in 2020, compared to 29 percent of Generation Z. It was found that Millennials were the generation most likely to subscribe, with eight percent very likely to purchase a subscription.

本图表展示了截至2020年3月，美国成年人根据世代划分，订阅华纳媒体即将推出的流媒体服务HBO Max的可能性。在线调查结果显示，最不可能购买该服务订阅的是婴儿潮一代，其中55%的调查对象表示他们不太可能，甚至完全不可能在2020年HBO Max上线时进行订阅，这一比例相较于Z世代29%的比例显著。研究发现，千禧一代是订阅可能性最高的世代，其中有8%的人非常有可能购买订阅服务。