Main reasons consumers do not purchase groceries online in Italy 2023

Over half of Italian consumers want to see and touch grocery products before purchasing them. It is the main barrier to online grocery shopping, according to a 2023 survey. Nearly 40 percent of shoppers stated they simply prefer the shopping experience at the supermarket over e-commerce websites, while 37 percent of respondents acknowledged in-store grocery shopping as an established habit.

根据2023年的调查，超过一半的意大利消费者希望在购买前能够看到并触摸食品杂货产品。这是在线食品杂货购物的主要障碍。近40%的购物者表示，他们更倾向于在超市而非电子商务网站上体验购物，而37%的受访者承认店内购物已成为一种既定习惯。