eCommerce Benchmark KPIs: Grocery in Ukraine

In 2023, next to an add-to-cart rate of 12.9%, a cart abandonment rate of 69.3%, and a conversion rate of 4%, the eCommerce Benchmark KPIs for Grocery in Ukraine also consist of an AOV of US$50.5, a discount rate of 12.7%, and a return rate of 3.7%.

在2023年，乌克兰的电子商务杂货领域基准关键绩效指标（KPI）包括：12.9%的加入购物车率、69.3%的购物车放弃率、4%的转化率，同时平均订单价值（AOV）为50.5美元，折扣率为12.7%，退货率为3.7%。