Dataset -Experiment 1 and Experiment 2-

An available dataset consists of a total of 77 female participants in two experiments (N = 34 and 43 for Experiment 1 and 2, respectively).Behavioral data includes accuracy and reaction time during the face classification tasks, attractiveness rating scores, and the self-assessment manikin (SAM) rating scores for the valence and arousal dimensions.Event-related potential data includes mean amplitudes of the N170 (120-170 ms), P200 (200-230 ms), early posterior negativity (EPN, 240-280 ms), P300 (300-500 ms), and late positive potential (LPP, 500-1000 ms) components.Datasets for Experiment 2 (i.e. experiment2_behavioral_data.csv and experiment2_erp_data.csv) have abbreviated headings. The following abbreviations have the following meaning:"smk" means Makeup × One’s own face condition."snm" means No makeup × One’s own face condition."omk" means Makeup × Another female’s face condition."onm" means No makeup × Another female’s face condition.The data was collected in Shiseido Global Innovation Center under the approval of the ethical committee of the Shiseido Global Innovation Center.