eCommerce Benchmark KPIs: Fashion in the U.S.

In 2023, next to an add-to-cart rate of 14.6%, a cart abandonment rate of 78.7%, and a conversion rate of 3.1%, the eCommerce Benchmark KPIs for Fashion in the U.S. also consist of an AOV of US$151.8, a discount rate of 17.7%, and a return rate of 20%.

于2023年，美国时尚电商基准关键绩效指标（KPI）除了14.6%的加入购物车率、78.7%的购物车放弃率和3.1%的转化率外，还包括平均订单价值（AOV）为151.8美元、17.7%的折扣率和20%的退货率。