Dataset Residents as Unintentional Brand Creators in Apartment Living
收藏Figshare2026-03-23 更新2026-04-28 收录
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https://figshare.com/articles/dataset/_b_Dataset_of_Lived_Experience_of_Apartment_Residents_in_Medan_City_b_/31839100
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资源简介：
This dataset contains anonymized participant profiles and interview excerpts from apartment residents in an urban context. It supports a qualitative phenomenological study examining how residents unintentionally shape brand meaning through their everyday experiences. The dataset highlights how brand communication can emerge beyond formal marketing control through routine practices, social interactions, and personal interpretations.
创建时间：
2026-03-23
