Implementation of Green Marketing Concept Through Social Media Activities-Content analysis data

This data contains results of content analysis. Companies’ social media content were analyzed and the most engaging content types related to green marketing in terms of likes, shares, retweets, and comments were identified. In this context, 1-year historical data of the selected accounts from Facebook and Twitter were collected. In this process, Dedoose—Computer-assisted qualitative data analysis software were used to code. The research is carried out as part of a grant from the National Science Center entitled "Implementation of the Green Marketing Concept through Social Media Activities."