THE IMPORTANCE OF THE EFFECTIVENESS OF INNOVATIVE ACTIVITIES IN SUSTAINABLE ECONOMIC DEVELOPMENT

This article explores the critical role of innovative activities in achieving sustainable economic development. The study examines mechanisms that enhance the effectiveness of innovation, including strategic management, resource optimization, the formation of innovative teams, the introduction of scientific and technological advancements, and government support policies. The results provide both theoretical insights and practical recommendations for enterprises and industrial sectors aiming to improve innovation efficiency and achieve long-term economic sustainability.