Public Attitudes to Market Research, 1978
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https://datacatalogue.cessda.eu/detail?lang=en&q=7de2368c4b2f419eb499c944b3f477d38e26d1e801abbc7e9c86364af91ba798
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资源简介：
<P>Abstract copyright UK Data Service and data collection copyright owner.</P><br>The purpose of this survey was to measure awareness of, experience of and attitudes to market research.<br><br><B>Main Topics</B>:<BR><br>Variables<br>
Main areas covered are:<br>
1. Previous experience of being interviewed.<br>
2. What market research is believed to be and who does it.<br>
3. Opinion of its benefits, utility, confidentiality, and public cooperation.<br>
4. Attitudes towards political opinion polls and referenda.<br>
5. Attitudes towards different types of interviewing methods.
提供机构：
UK Data Service
创建时间：
1981-01-01
