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Data_Final_338.csv

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Figshare2024-06-20 更新2026-04-08 收录
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资源简介:

The study examined how consumers' awareness of a brand direct them to be exposed to user generated online reviews. Likewise, how brand awareness contributes the formation of perceived service quality. Overall, are there any implications for consumers' purchase intention?

提供机构:
Rahman, Arafat
创建时间:
2024-06-20
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