U.S. Omnichannel Identity Graph for Advertisers

An Omnichannel Identity Solution that connects people and households to their digital devices. Built on real-time deterministically sourced data drawn from a proprietary network of 950+ publishers, TrueData's open & independent Omnichannel Identity Solution is customizable to each providers' needs and always offers unlimited data usage without paying tolls.

Advertisers (brands/agencies) looking to future-proof their identity resolution strategies can easily match, append, and onboard first-party data. Our cookieless approach enables advertisers to accurately profile their customers, target first party audience segments, and measure results at scale.

Sample Tables
- Omnichannel Identity Graph
- Omnichannel Identity FIrehose (Raw Event Feed)

Sample Fields
- Hashed Emails
- Mobile Ad IDs (MAIDs)
- Home IP
- IFAs/CTV IDs
- UID2.0
- Timestamp

Expected workflow:
Seamlessly access TrueData’s Omnichannel Identity Graph via Snowflake weekly for your identity resolution needs.

Data Sources:
Deterministic registration events across mobile, desktop and connected device publishers and other adtech and data companies.

搜集汇总

背景与挑战

背景概述

该数据集为广告商提供美国全渠道身份图谱解决方案，基于950多家发布商的实时确定性数据构建，支持无cookie身份解析、第一方数据匹配和受众分析，可通过Snowflake每周访问。