Recruiting hard-to-find participants using Facebook sponsored posts

Our lab, the Concordia Infant Research Lab (infantresearch.ca) has been using Facebook to recruit hard-to-find infants participants.
Using sponsored posts, we typically get a minimum of 50 participant sign-ups and reach 7000 individuals using a $100 CAD budget per sponsored post. Here, we provide step-by-step instructions on how to set up Facebook sponsored posts and discuss strategies we have found to increase their effectiveness.

本实验室，康科迪亚婴儿研究实验室（网址：infantresearch.ca），长期致力于招募难以寻觅的婴儿参与者。通过在Facebook上投放赞助广告，我们通常能够获得至少50名参与者的报名，并在每篇赞助广告的100加拿大元预算下触达7000名个体。在此，我们提供了设置Facebook赞助广告的详细步骤，并探讨了提高其效率的策略。