Recent marketing trends involve companies using low-status job titles, such as "assistant" (e.g., Google Home Assistant), to label conversational AI agents. This strategy aims to activate the “helper”
1) ORIGINAL DATA file is the raw dataset without reverse coded items. 2)"Ranalysesdata" excel file is ready-to-go format as it includes some items in their reverse coded forms. 3)Ranalyses.r is the R
