Top categories advertising on TV in France 2021, by spend share

In 2021, the food industry was the leading category advertising on TV in France, which accounted for 14.7 percent of TV advertising spending. It was followed by the retail industry as well as the hygiene and beauty sectors, with 11.5 and 9.6 percent of total ad spend respectively.

于2021年，法国电视广告的领先类别为食品行业，其广告支出占总广告支出的14.7%。紧随其后的是零售行业及卫生美容领域，分别占据了总广告支出的11.5%和9.6%。