Mental Imagery based Design coding

The design protocol data was analyzed based on the theory that object and spatial imagery are the two visual components of mental representation (Mental Imagery) in design. Since architectural design is mostly visual the black box of design thinking was demystified using the two Mental Imagery components i.e. Object Imagery and Spatial Imagery. This provided a neuroscientific understanding of the design process not explored before. The design protocol data was collected through video sessions with the subject during COVID-19 times. The design protocol explored the difference in activation of Object imagery and Spatial Imagery in two design mediums; Sketching and SketchUp. The design problems were isomorphic in nature and the design setting was kept similar for both the design mediums. The transcription of the design protocol is provided so that it can be utilized to analyze the differences in design medium with other design coding techniques.