COVID-19 impact on post-confinement shopping behavior in France 2020

The COVID-19 induced lockdown in France has boosted the e-commerce in a drastic way as consumers purchased more products online and made fewer trips to physical stores. Marketers have predicted that consumer behavior will likely not result in a pre-pandemic buying behavior. Thus, in April 2020, 23 percent of internet users in France aged 16 to 64 said they expected to visit physical stores less frequently post-pandemic, and 27 percent planned to spend less time in-store. Some 15 percent of respondents said they would adopt click and collect (Drive), and 17 percent would shop more online for home delivery.Second "light" lockdown and the effects on Black Friday salesThe holy Black Friday dedicated to the madness of shopping will take place in France on Friday, November 27, 2020. Even if for deconfinement, all the retail brands had adopted the measures necessary for a return to a secure store, it seems that an important fringe of the population will shun these physical places. And with a second, "lighter" lockdown, marketers have asked themselves how the physical shopping sales loss will impact Black Friday or other sales seasons such as the French Days, as a significant revenue source for retail and the shopping economy in general.Online presence for retailers With a need for a plan to save physical stores, the development of online businesses has increased and so has the consumer adoption. While groceries are majoritarity carried out using Drive technologies and home delivery, the fashion retail sector has taken a toll for physical brands, which cannot be said to that extent about pure players such as Vinted.fr. But, as the sales for Black Friday had increased by 167 percent compared to it's previous shopping weeks in 2019, the sales season and the French days awaited shopping peaks have only increased by a small amount compared to previous weeks of online shopping in 2020. Thus, for the fashion retail sector, which is one of the most sought after sector after high-tech products, virtual purchases are a hope for sellers to support the survival of their businesses.

法国因新冠疫情引发的封锁极大地促进了电子商务的发展，消费者在线购买的产品增多，前往实体店购物次数减少。市场营销人员预测，消费者的行为不太可能恢复到疫情前的购买行为。因此，2020年4月，23%的16至64岁法国互联网用户表示，他们预计疫情后更少地访问实体店，27%的人计划在店内花费更少的时间。大约有15%的受访者表示他们将采用点击取货（Drive）的方式，而17%的人计划更多地在线购物以享受送货上门服务。第二次“轻度”封锁及对黑色星期五销售的影响：专注于购物狂热的神圣黑色星期五将在2020年11月27日在法国举行。尽管为了解封，所有零售品牌都采取了必要的措施以恢复安全的店铺，但似乎有相当一部分人将避开这些实体场所。随着第二次“轻度”封锁的实施，市场营销人员开始思考实体店销售损失将如何影响黑色星期五或其他销售季节，如法国日，这对于零售业以及整体购物经济来说是一个重要的收入来源。零售商的在线存在：为了挽救实体店，在线业务的发展增加，消费者的采用率也随之上升。虽然食品杂货主要依靠Drive技术和送货上门，但时尚零售行业对实体品牌造成了打击，而这一点并不适用于如Vinted.fr这样的纯在线玩家。然而，与2019年黑色星期五的前一周相比，黑色星期五的销售增长了167%，而销售季节和法国日的购物高峰与2020年在线购物的上周相比仅略有增加。因此，对于时尚零售行业，这是继高科技产品之后最受追捧的行业之一，虚拟购买成为了卖家支持其业务生存的希望。