Content Viewership

Every entry in this dataset is intricately linked to a TV viewing session across our smart TV panel of over 12 million devices. The data measures TV viewership with identifiers to signal unique viewing experiences. The TV viewership monitoring spans 210 DMAs across the country. Viewing sessions include coverage for 1200 broadcast and cable stations, as well as 180+ apps and input devices. Each entry of the data set measures the station, channel, and program viewership with time stamp and session duration.

Media buyers and sellers can leverage the data to gain a rich understanding of TV by geography, content viewing, and by TV media type. The data delves into the shifts between traditional TV viewership and streaming viewers. Non PII household level insights help media buyers and sellers understand the share of attention that stations, programs, and apps receive at a national and local level. The data can be shared in a PII protected manner to gain valuable attribution insights.

The AdImpact Content Viewership data is provided via a unique partnership with a leading smart TV OEM, which provides a household TV panel coupled with AdImpact rich TV insights. The data is collected via ACR technology. All device data is 100% opt-in.

搜集汇总

背景与挑战

背景概述

该数据集基于超过1200万台智能电视设备的面板数据，通过ACR技术记录全国210个市场区域内1200多个电视频道及180余个应用的收视情况，包含频道、节目、时间戳和观看时长等信息。数据可为媒体买卖双方提供地理分布、内容类型和传统电视与流媒体收视对比的分析，所有数据均经用户授权且在隐私保护前提下提供家庭级洞察。