Total Consumer Insights

Total Consumer Insights for Travel contains current and robust profiles of adult individuals and households in the U.S. Standard permitted uses include a variety of marketing and analytics applications, creating campaigns from first party data for deployment, and driving lookalike audience, prospecting for new customer acquisition and deployment. InfutorData (formerly Verisk Marketing Solutions) segments corresponding to Total Consumer Insights for Travel are also available for activation through a variety of industry-leading DMPs & DSPs.

Request access to a free 100,000-record sample of this data set via Snowflake.

Fields Included:

Demographics Examples:

- Estimated Income
- Marital Status
- Education
- Members in household (seniors, children, single parents)
- Home Ownership (dwelling type, home value, age of home, pool, fireplace, length of residence)
- Geographic Demographics

Travel Indicators Examples

- Travel product, magazine or book
- Travel Passion Index
- Travel Cruise Passion Index
- Travel with Recreational Vehicle Passion Index
- Travel within US Passion Index
- Aviation Passion Index

Financial Indicators Examples:

- Credit Card Users
- Wealth Score
- Purchasing Power Score (Risk Proxy Score)

Lifestyle & Interest Propensities Examples:

- Media Consumption
- Purchasing Propensities

Connex Cluster Segments:<br/>InfutorData (formerly Verisk Marketing Solutions) Connex Audience Segmentation clusters bucket every US consumer household into 130 segments by identifying similar demographics, behaviors, attitudes, preferences, purchasing habits and media consumption. The clusters leverage more than 5,500 demographic, psychographic and geographic data points along with proprietary algorithms to group consumers into these unique segments.

Identity (not available for sample)

- Name
- Physical Address
- Exact Age & DOB
- Gender
- Telephone Number (up to 3 per household)