Comscore Media Consumption – CTV/OTT Behaviors (Sample Data Set)

Comscore’s CTV/OTT behavioral data provides a rich set of data based on connected TV (CTV) and over-the-top (OTT) viewership behaviors. Powered by Comscore’s Total Home Panel™, this dataset helps brands identify and reach often elusive SVOD and heavy streaming consumers, including viewers of select services such as Amazon, Hulu, Netflix and YouTube. Comscore’s router-based Total Home Panel passively measures tens of thousands of WiFi-connected devices and is built to continue capturing new technology as it emerges. Comscore leverages deterministic streaming data from the Total Home Panel as a seed set and source of truth. Seed set behaviors are extended to the entire Comscore census network via rigorous precision modeling techniques for each CTV/OTT behavior to ensure accuracy and scalability, all while preserving panelist privacy. Easily join Comscore CTV/OTT behavioral data with your internal data for valuable analytics and to optimize campaign performance.

Samples/Tables Included:

- OTT data
- Taxonomy

Fields Included:

- User ID
- ID Type
- Segment ID
- Segment Name

搜集汇总

背景与挑战

背景概述

该数据集基于Comscore的Total Home Panel™，通过被动测量WiFi连接设备，提供CTV/OTT观看行为数据，帮助品牌识别SVOD和流媒体重度消费者。它包含OTT数据和分类表，涵盖用户ID、类型等字段，支持与内部数据整合以优化营销活动。