Leading fitness apps by monthly active users in China 2024

In September 2024, Keep, an app providing online fitness programs, topped in the sports app ranking in China with about more than 13.7 million monthly active users. The success of Keep based on the combination of the Instagram-style social media and e-commerce functions. Apart from sports enthusiasts benefit from Keep, business brands also promote their sales in the app's own sports store and create social campaigns in the community space. As more Chinese pursue a healthy and active lifestyle, the fitness industry in China is expected to thrive.