Data and Analysis Materials for From Sound to Resonance: The Role of Club Anthem Attractiveness in Shaping Fan–Brand Relationships

This repository contains the anonymized dataset and reproducible analysis materials supporting the manuscript “From Sound to Resonance: The Role of Club Anthem Attractiveness in Shaping Fan–Brand Relationships.” The released dataset contains 468 valid responses, 27 seven-point survey items, and one club-anthem condition variable. The package includes a codebook, Python scripts for data validation, descriptive statistics, reliability assessment, confirmatory factor analysis, structural equation modeling, bootstrap indirect-effect analysis, common-method-bias diagnostics, and stimulus-sensitivity analyses, together with independent lavaan specifications and generated statistical outputs. The repository excludes names, contact information, IP addresses, device identifiers, precise location data, open-text screening responses, excluded questionnaires, copyrighted anthem audio files, lyrics, club logos, and other copyrighted stimulus materials.