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Austria's image in Algeria 1988 - a comparison to Germany and Switzerland (OA edition)

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AUSSDA - Austrian Social Science Data Archive2025-12-10 更新2026-05-11 收录
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https://data.aussda.at/citation?persistentId=doi:10.11587/LZZ4XV
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资源简介:
Full edition for public use. The country image of Austria in comparison with Germany's and Switzerland's image in Algeria 1988. The study aimed to evaluate Austria's image and its comparison countries - Germany and Switzerland – among educational elites and was part of the project »Austria's image in the world«. A method called »Non-verbal Image Measuring« was applied in this survey: In addition to verbal items, pictures and pieces of music were used to measure the images of the three countries.

本数据集为面向公众使用的完整版。本次研究对应1988年在阿尔及利亚开展的奥地利与德国、瑞士三国国家形象对比调研,旨在评估教育精英群体对奥地利、德国及瑞士的国家形象认知,属于项目《奥地利的全球国家形象》(Austria's image in the world)的组成部分。本次调研采用了非语言形象测量法(Non-verbal Image Measuring):除语言量表外,还通过图片与音乐片段来量化衡量这三个国家的国家形象。
提供机构:
Vienna University of Economics and Business: Institute for Marketing & Consumer Research
创建时间:
2022-01-01
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