Supplementary materials for Dimensions of brand-extension fit published in International Journal of Research in Marketing
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资源简介：
We provide the following supplementary materials for our publication "Dimensions of brand-extension fit" in International Journal of Research in Marketing.
1. Online technical appendices
2. Dataset of Study 1 (see our publication for details for study design)
3. SPSS Syntax codes of data analysis for Study 1
4. Dataset of Study 2 ( (see our publication for details for study design)
5. Codebook of Study 2 dataset
6. SmartPLS codes of data analysis for study 2
7. R codes of data analysis for study 2
创建时间：
2021-10-29
