Supplementary materials for Dimensions of brand-extension fit published in International Journal of Research in Marketing

We provide the following supplementary materials for our publication "Dimensions of brand-extension fit" in International Journal of Research in Marketing. 1. Online technical appendices 2. Dataset of Study 1 (see our publication for details for study design) 3. SPSS Syntax codes of data analysis for Study 1 4. Dataset of Study 2 ( (see our publication for details for study design) 5. Codebook of Study 2 dataset 6. SmartPLS codes of data analysis for study 2 7. R codes of data analysis for study 2