Conditioning factors to market fruits and vegetables from family farms to supermarket supply chains

ABSTRACT: Globally, increasing number of fruits and vegetables are being consumed to maintain healthy eating habits. Family farming plays a crucial role in fruits and vegetables production; products are marketed in supply chains, which are increasingly demanding, diversified, and complex. Participation of the family farms in each of these supply chains is subject to their ability to meet the increasingly strict participation criteria. In this context, this study identified the main factors that affect the participation of the family farmers in the supermarket supply chains for fresh fruits and vegetables. A systematic literature review was conducted, covering the period from 2005 to 2019. Results indicated eleven variables that affect the participation of the fruits and vegetables family farms in the supermarket supply chains. These variables were grouped in an analytical framework, which comprised four factors: characteristics of the producer, characteristics of the farm, institutional aspects, and available infrastructure. This framework is useful for the development and implementation of the public and private policies for successful participation of fruits and vegetables family farmers in supermarket supply chains.