Consumer goods e-commerce spending growth in Vietnam 2023, by category

In 2023, e-commerce spending growth on consumer goods in Vietnam was highest for the food category, at 18.6 percent. In contrast, e-commerce expenditure on eye wear declined by more than four percent. The COVID-19 pandemic and related restrictions have made more consumers turn to online channels for essential products in the country.

于2023年，越南消费者商品领域的电子商务支出增长率最高，食品类达到18.6%。相较之下，眼镜产品的电子商务支出降幅超过四个百分点。COVID-19大流行及其相关限制措施促使更多消费者转向在线渠道，以满足国内对必需品的采购需求。