Leading video content type worldwide Q4 2024, by usage reach

In recent years, video has become one of the most popular online formats, spanning from educational content to product reviews. During the first quarter of 2024, music videos recorded the highest category reach, with almost half of internet users worldwide reporting to watch music videos online each week.Social video engagementIn recent years, YouTube and TikTok have become two of the most important social media platforms for global users, as video content commands high levels of engagement. In 2024, users worldwide spent approximately 28.4 hours using the YouTube mobile app per month. Additionally, the leading hashtags used by content creators on TikTok have amassed billions of views: as of January 2024, the TikTok hashtag “fyp” or “for you page” had reached 55 and 35 billion post views, respectively. Watching content: what device do users prefer?In 2023, televisions were the most used devices for global viewers to watch video-on-demand (VOD), with 55 percent of respondents reporting using these devices. In comparison, 13 percent of respondents reported using smartphones. Age group and generation are factors impacting viewership habits and device preferences, as younger users appear to prefer using their smartphones to consume content. According to a March 2024 survey, U.S. users aged 18-34 years were more likely to watch video content on smartphones than any other devices. By comparison, connected TVs were particularly popular for the online video audience aged 35 and older.

近年来，视频已成为网络中最受欢迎的格式之一，其涵盖范围从教育内容到产品评测。在2024年的第一季度，音乐视频录得了最高的类别覆盖率，全球近一半的互联网用户每周都会在线观看音乐视频。在社会视频互动方面，近年来，YouTube和TikTok已成为全球用户最重要的两个社交媒体平台，视频内容吸引了极高的互动度。在2024年，全球用户每月使用YouTube移动应用的时间约为28.4小时。此外，TikTok上内容创作者使用的领先话题标签已经积累了数十亿次的观看量：截至2024年1月，TikTok的话题标签“fyp”或“for you page”分别达到了550亿和350亿次观看。在观看内容时：用户偏好何种设备？在2023年，电视是全球观众观看点播视频（VOD）最常用的设备，55%的受访者表示使用这些设备。相比之下，13%的受访者表示使用智能手机。年龄组和世代是影响观看习惯和设备偏好的因素，因为年轻用户似乎更倾向于使用智能手机来消费内容。根据2024年3月的一项调查，美国18-34岁的用户更有可能在其他任何设备上使用智能手机观看视频内容。相比之下，对于35岁及以上的在线视频观众来说，连接电视特别受欢迎。