Beeswax Antenna™: Transaction-Level Insights & Data for Programmatic Ad Buying

Beeswax Antenna lets you fully utilize the data from your programmatic advertising bidding, in raw logs, using SQL (without ETL or custom scripts) in partnership with Snowflake.

Many ad buying platforms give you access to data about auctions you’ve won. But because they share data across hundreds or thousands of customers, they can’t provide access to compelling market data about your audience beyond wins. Beeswax's Bidder-as-a-Service™ is your platform, with access to the inventory you determine, so you get valuable data about the entire universe of bids you make and auctions you want. This data can be leveraged to build custom optimization algorithms that combine your user data with market dynamics to drive performance you can’t get otherwise. And now with Snowflake, it’s easier than ever to ingest and manipulate log data.

Use Cases:
- Analyze your auction data to forecast future campaigns and better understand your available inventory.
- Run ad hoc analyses for analyses over dimensions not available in typical DSP reporting.
- Join this data with your proprietary data to even better understand your target audiences and their performance.
- Connect with Data Science or Visualization tools to better explore and act upon your data.
- Leverage your bidding data to model out Bidding Strategies for use in Bid Models and develop different attribution models.

Samples/Tables Included:
- Auctions: Bid Requests sent to the Customer’s Bidder Instances
- Bids: All Bids made by the Customer’s Bidder Instance
- Bid Response Feedback: Information about lost auctions and reasons for the loss from the Exchange
- Impressions: Won Auctions with data about the served impression
- Conversions: Conversions from the customer’s placed Conversion tag
- Attributed Conversions: Conversions Attributed to an Impression using Beeswax’s model or via Postback methodology.