Social media content factors influencing purchases in the U.S. 2022

According to a 2022 survey, more than half (53 percent) of U.S. consumers read the product descriptions in social media posts to learn more about the brand. In addition, 45 percent of respondents considered it important for brands to respond to social media comments. Moreover, more than one-third (35 percent) said they had purchased a brand's product after seeing a livestream on social media.

根据2022年的调查数据显示，超过半数（53%）的美国消费者通过阅读社交媒体帖子中的产品描述来深入了解品牌信息。此外，45%的受访者认为品牌对社交媒体评论的回应至关重要。更有甚者，超过三分之一（35%）的受访者表示，他们在社交媒体上观看直播后曾购买过该品牌的产品。