WorldView

WorldView provides key geo-level demographic attributes for 250 by 250 meter grids which cover the globe. This in turn provides immediate access to insights to help you make effective global location planning decisions and run marketing campaigns across multiple countries.

Utilising the latest satellite remote location technology, aggregated global data and machine learning algorithms, Experian has created a consistent means by which locations across the globe can be understood. Data is available from a single source and Experian has provided location, market and customer insights support for over 20 years.

WorldView allows you to:

- Benchmark performance across all locations
- Analyse catchments at the most granular level
- Understand your customers consistently and visualise data
- Optimise product distribution
- Identify new business opportunities worldwide and new territories to expand your business proposition
- Better understand your customers with greater insights
- Plan and advertise globally
- Build the right strategies for sustainability as well as growth
- Develop effective marketing strategies
- Identify areas where there is untapped demand

The data contains (amongst other attributes):

- Country Code
- Grid Code
- Administrative Area
- Population Total
- Households Total
- Male Population
- Female Population
- Population by Age (5-Year Bands)
- Population by Age and Gender (5-Year Bands)
- Population by Age (15-Year Bands)
- Population by Age and Gender (15-Year Bands)
- Unemployed Population (Selected Countries)
- Disposable Income
- Disposable Income Per Capita
- WorldView Segments
- Consumer Expenditure
- Retail Expenditure
- Points of Interest

WorldView data for the following countries is available immediately:

<br/>Australia<br/>Brazil<br/>Canada<br/>France<br/>Germany<br/>Hong Kong<br/>Indonesia<br/>Italy<br/>Japan<br/>Spain<br/>Sweden<br/>United Kingdom<br/>United States

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Other countries are available on request.

The WorldView modelling process combines Experian data with information (copyright Michael Bauer Research GmbH), as well as data sourced from the Global Human Settlement project of the European Commission Joint Research Centre.

Expected workflow:

- Customer will make available their geo-level data with Experian by extracting the file from their Snowflake instance and sharing via Experian’s secure file transfer application.

- Subject to a signed contractual agreement, Experian will match the customer file(s) against WorldView and where a match is found, will append the required modelled attributes to the customer file(s).

- Experian will return the customer file back to the clients via Snowflake secure data share.

原始信息汇总

WorldView 数据集概述

数据集提供商

Experian UK

数据集描述

WorldView 提供国际地理级别的关键人口统计属性数据，覆盖全球250米×250米的网格。该数据集旨在帮助用户进行全球位置规划和跨国营销活动决策。

主要特点

• 基于卫星遥感技术、聚合全球数据和机器学习算法
• 数据覆盖全球范围
• 提供250米×250米网格级别的数据
• 包含人口统计、收入、消费等多维度属性
• 数据来源包括Experian自有数据和欧洲委员会联合研究中心的全球人类住区项目数据

包含的数据属性

• 国家代码
• 网格代码
• 行政区划
• 总人口
• 总家庭数
• 男性人口
• 女性人口
• 按年龄分组的人口数据(5年间隔和15年间隔)
• 按年龄和性别分组的人口数据
• 失业人口(部分国家)
• 可支配收入
• 人均可支配收入
• WorldView细分数据
• 消费支出
• 零售支出
• 兴趣点数据

即时可用的国家

澳大利亚、巴西、加拿大、法国、德国、香港、印度尼西亚、意大利、日本、西班牙、瑞典、英国、美国

业务应用场景

1. 位置规划

   • 识别全球新商业机会
   • 拓展业务新领域

2. 360度客户视图

   • 更深入地了解客户

3. 位置数据丰富

   • 在最精细级别分析服务区域

4. 联系人数据丰富

   • 一致地了解客户并可视化数据

5. 客户获取

   • 制定可持续发展策略
   • 在合适的营销渠道向合适的潜在客户提供合适的优惠

数据字典示例

数据集包含354列，示例列包括：

• CTRYCODE (国家代码)
• H3_ID (H3网格ID)
• H3_RESOLUTION (H3分辨率)
• BRICKCODE (网格代码)
• POP (人口)
• HH (家庭)
• MALE (男性)
• FEMALE (女性)
• 各年龄组人口数据(如AGE_T0004、AGE_M0004等)

使用示例

可通过SQL查询访问数据样本： sql select * from public.worldview_gb_sample

数据更新频率

每年更新

地理覆盖范围

全球(按经纬度)

云区域可用性

支持AWS多个区域，包括：

• 亚太地区(雅加达)
• 亚太地区(孟买)
• 亚太地区(大阪)
• 亚太地区(首尔)
• 以及其他44个区域

许可条款

定制条款

联系方式

• 销售: [e-mail]
• 支持: [e-mail]