地面公交站点乘客画像

基于交通卡/码交易数据和用户数据，可提供年、月、日维度的上海市域范围内地面公交站点上车乘客的画像数据，包括乘客的性别占比、不同年龄段占比、常乘客占比、拥车乘客占比。该产品可应用于商业营销、广告投放、商圈选址、产品设计、交通规划、交通管理和运营、科学研究、社会研究等场景。

Based on public transit card and QR code transaction data alongside user data, this dataset provides profile data of passengers boarding at ground public transit stops across the entire Shanghai administrative region, with annual, monthly and daily granularities. The profile metrics include gender proportion, age group proportions, frequent passenger proportion, and vehicle-owning passenger proportion. This dataset can be applied to scenarios including commercial marketing, advertising placement, business district site selection, product design, transportation planning, traffic management and operation, scientific research, and social research.

搜集汇总

背景与挑战

背景概述

该数据集提供上海市域范围内地面公交站点上车乘客的详细画像，基于交通卡/码交易数据和用户数据，涵盖年、月、日维度的性别占比、年龄段占比、常乘客占比和拥车乘客占比等关键指标。它适用于商业营销、广告投放、商圈选址、交通规划等多种应用场景，帮助用户深入理解乘客特征以支持决策和分析。