Fresh food e-commerce penetration rate China 2013-2023

In 2023, the penetration rate of fresh food e-commerce in China reached about 12.5 percent, increasing by 21.59 percent compared to the previous year. Fresh food is one of the rapidly developing e-commerce sectors in China. The gross merchandise volume (GMV) of China's fresh food e-commerce market has increased by over 21 times in the past decade.

于2023年，中国新鲜食品电商的渗透率达到了约12.5%，较上一年增长21.59%。新鲜食品是中国电商领域快速发展的重要部分之一。过去十年间，中国新鲜食品电商市场的总交易额（GMV）增长了超过21倍。